Published inDataDrivenInvestor·3 days agoFighting Marketing Mediocrity — The CEO’s Most Important Job.Who is to blame? Every day, watching a marketing campaign that moves you is increasingly rare. A marketing campaign to drive the sales needle up must make you uncomfortable. Or, as I have always said to my teams and mentees, — “It has to make you move your butt on…Marketing4 min readMarketing4 min read
Published inDataDrivenInvestor·Apr 11Corporations Resist Changes. Follow the Money.Every day we see tens of posts on LinkedIn from Executive Mentors, Coaches, and Business Advisors calling leaders about the importance of nurturing soft skills for the health of the work environment and performance. They tell us how collaboration, communication, positiveness, kindness, and many others are vital to turning the…Board Of Directors4 min readBoard Of Directors4 min read
Published inDataDrivenInvestor·Apr 2Tech CEOs Farce to Deflect the Consequences of AIAnd here we go again. Tech CEOs are acting in self-protection once more. If you are not up to speed, Elon Musk, Steve Wozniak, and many other executives call for a pause on AI. A p-a-u-s-e on AI! That is not how things work on tech, and they know it…AI5 min readAI5 min read
Published inDataDrivenInvestor·Mar 8Reliability and Dependability: Essential Qualities to Unleash High Professional GrowthThe scene is quite simple and frequent. If you have had a team before and managed a group of varying talented individuals, you knew whom to go to when you needed to assign a task or project. A manager always knows whom to trust and who not, whom you can…Skills4 min readSkills4 min read
Published inDataDrivenInvestor·Feb 5How I became a Successful Executive MentorThe scene is commonplace in corporations. You got paired with an Executive Mentor, or you ask someone you admire to mentor you. You schedule the first meeting following the two-pager document with suggestions available on your intranet. You and your mentor have a great first session when you discuss your…Mentorship4 min readMentorship4 min read
Published inDataDrivenInvestor·Oct 25, 2022Are You Happy with Your Work Deal? and Your Employees?What you have to deal with in your job is frequently not the work deal you remember. In fact, what you must manage for most people working in corporations is radically different from the written agreement. “The work deal” is an informal way to refer to the agreement between the…4 min read4 min read
Published inDataDrivenInvestor·Oct 15, 2022CMOs Are Not Happy with their Digital Marketing… No Sh*t!Most Marketing decision-makers have a real challenge today with Digital Marketing. It is becoming growingly challenging to reach positive ROI in digital campaigns, and the number of qualified leads they generate does not please their sales counterparts, raising many eyebrows. If that is your case, you are not alone. It…Digital Marketing5 min readDigital Marketing5 min read
Published inDataDrivenInvestor·Sep 28, 2022THE VALUE OF CANDID CONVERSATIONS IN BUSINESSThe door of the CEO’s office opened after a few minutes of waiting in the lobby. He was the owner of a billion-dollar tire retail chain in a top international market. Our consulting team was vigilant in reading the room and answering all questions about the deep analysis we made…Trust4 min readTrust4 min read
Published inDataDrivenInvestor·Jun 13, 2022Effective L&D is the antidote to the Great ResignationWhen we read about the great resignation, we all can relate to it deep inside. Something during the CoVID pandemic has changed how we look at and connect to “work.” More family time, uncertainty about the future, economic pressure, and other outcomes have severely affected most of us and how…Human Resources6 min readHuman Resources6 min read
Published inDataDrivenInvestor·Apr 5, 2021You want more power. So what?David McClelland pioneered workplace motivational thinking with his 1960’s “Need Theory.” His work changed the way many corporate leaders understood the relation between motivation and performance. They offered many counterintuitive insights about what using power meant in the past decades’ business landscape and how the pursuit of power, when exercised…Performance5 min readPerformance5 min read